XStudioz · Independent brand design agency

Brand manual, first edition

A logo is a mark. A brand is a promise. We design both.

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XStudioz is an independent brand design agency for founders who take their brand seriously. We draw logos, identities and the systems that carry them, wherever you are building.

Doc. no. XZ-001

Identity · Logo · Systems

Applies to everything we ship

Sec. 01 · The Mark

Fig. 01 · Primary mark, construction 1:1

Everything here is built from this mark.

The 45° cuts, the rounded terminals and the notch set the rules for every line, arrow and movement on this page. That is how we build brands: one system, drawn once, applied everywhere.

  • TerminalsRounded, outside only
  • Geometry45° construction
  • SignatureThe notch, one deliberate break
  • ColorSignal gradient, #E634BE → #38016C

Sec. 02 · The Studio

Small on purpose. Serious by default.

When you hire XStudioz, you work with the people who actually draw. No account managers, no hand-offs, no templates dressed up as design. Every brief is read, questioned, and answered with work we are prepared to defend.

The studio stays small so the standard can stay high. The same process, the same care, whether it is a single mark or a full identity system.

See the work (opens in a new tab)

Sec. 03 · Capabilities

Capabilities

Sec. 04 · The Archive

This page is the studio. The proof lives next door.

We keep this page quiet and the archive loud. Logofolio, brand identities, social kits and stationery. The full body of work lives at portfolio.xstudioz.com, and it is kept current.

portfolio.xstudioz.com Open the archive Logofolio Brand Identity Social Media Kits Stationery (opens in a new tab)

Sec. 05 · The Process

The process

  1. 01

    Brief

    Tell us what you’re building. We ask questions until we understand it as well as you do.

  2. 02

    Directions

    Distinct concepts, each with a point of view. Every one is presented in context, on the things you actually make.

  3. 03

    Refinement

    Focused rounds of revision until the mark sits exactly right. You’ll always know what changed and why.

  4. 04

    Delivery

    Vector masters, print-ready files and web exports. Packaged, named sensibly and explained in plain language.

Sec. 06 · Questions

Asked before every brief.

What is the difference between a logo and a brand identity?

A logo is one asset, a single mark. A brand identity is the system it sits inside: colour, typography, layout, imagery and voice, plus the rules that keep them consistent. A logo tells people who you are once. An identity keeps telling them, in every place you show up. The long version.

What files will I receive?

Vector masters in SVG, EPS and PDF, plus raster exports for the web and for presentations, a favicon set, and written usage rules. The vectors are the actual artwork; everything else is generated from them. If a designer gives you only PNGs, you do not own a usable logo. Which files, and why.

Do I own the work when it is finished?

Yes. Full ownership of the final work transfers to you in writing on final payment, source files included. It is worth checking everywhere else, because transfer is not automatic and paying an invoice is not the same as being given the rights.

Everything else people ask

Sec. 07 · The Brief

Every brand here started as an email.

Tell us what you’re building: the name, the audience, the ambition. We read every brief ourselves and reply with how we’d approach it, what it costs, and when you’ll have it. No forms, no middlemen. Just write.

inquire@xstudioz.com