XStudioz · Independent brand design agency
We draw the mark and every rule that protects it.
An independent brand design agency. We draw logos and identity systems, and write the rules that keep them right everywhere you put them.
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Nothing enters the clearspace
Capabilities
Five things we make, drawn as one system.
- 01 Logo Design One mark, drawn until it holds. Concepts presented properly, never thumbnails in a grid.
- 02 Brand Identity Colour, type, voice, and the rules that hold them together across everything you ship.
- 03 Brand Guidelines The document your brand lives by, written so your team can actually use it.
- 04 Social Media Kits Templates and systems that keep every post unmistakably yours.
- 05 Stationery & Collateral Cards, letterheads and decks. The brand you can put in someone’s hand.
The Studio
Small on purpose. Serious by default.
When you hire XStudioz, you work with the people who actually draw. No account managers, no hand-offs, no templates dressed up as design. Every brief is read, questioned, and answered with work we are prepared to defend.
The studio stays small so the standard can stay high. The same process, the same care, whether it is a single mark or a full identity system.
See the work (opens in a new tab)The Mark
Two copies of one drawing, the second turned a half turn about the centre the mark owns, subtracted from each other. Shapes that land on each other cancel to nothing. Turn the copy a quarter instead and the residual is what you see.
The mark does not sit in the middle of its own box.
It sits 0.41 units left and 2.88 low, and the point it turns about is 49.90% across and 50.71% down. Rotate it a half turn and the counter lands on itself at all 22 of its vertices. Rotate it a quarter and 23 of them miss. That is why the light on this site comes from two sources facing each other, and why nothing here ever turns 90 degrees.
- Outer circle51.653% of the box, 14 vertices
- Counter43.741%, 10 vertices
- Centre49.90% / 50.71%, not the middle
- SymmetryHalf turn, 22 of 22. Never a quarter
The Process
Four stages, the same every time.
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01
Brief
Tell us what you’re building. We ask questions until we understand it as well as you do.
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02
Directions
Distinct concepts, each with a point of view. Every one is presented in context, on the things you actually make.
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03
Refinement
Focused rounds of revision until the mark sits exactly right. You’ll always know what changed and why.
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04
Delivery
Vector masters, print-ready files and web exports. Packaged, named sensibly and explained in plain language.
Questions
Asked before every brief.
What is the difference between a logo and a brand identity?
A logo is one asset, a single mark. A brand identity is the system it sits inside: colour, typography, layout, imagery and voice, plus the rules that keep them consistent. A logo tells people who you are once. An identity keeps telling them, in every place you show up. The long version.
What files will I receive?
Vector masters in SVG, EPS and PDF, plus raster exports for the web and for presentations, a favicon set, and written usage rules. The vectors are the actual artwork; everything else is generated from them. If a designer gives you only PNGs, you do not own a usable logo. Which files, and why.
Do I own the work when it is finished?
Yes. Full ownership of the final work transfers to you in writing on final payment, source files included. It is worth checking everywhere else, because transfer is not automatic and paying an invoice is not the same as being given the rights.
The Brief
Every brand here started as an email.
Tell us what you’re building: the name, the audience, the ambition. We read every brief ourselves and reply with how we’d approach it, what it costs, and when you’ll have it. No forms, no middlemen. Just write.
inquire@xstudioz.comThe Archive
Fig. 06 · Plate reserved for the work
Nothing is printed on this plate. There is no work on this page to keep clear of, so there is nothing here for the rule to protect.
Clearspace, not allocated
This page is the studio. The proof lives next door.
We keep this page quiet and the archive loud. Logofolio, brand identities, social kits and stationery. The full body of work lives at portfolio.xstudioz.com, and it is kept current.
Nothing may enter here. Light is not a thing.
One mark width on every side, at every size, in every direction. Every move on this page was made to keep it open. It is still one width, filled.
Fig. 07 · Clearspace, occupied Measured, not drawn
Clearspace