XStudioz · Independent brand design agency

Independent studio

We draw the mark and every rule that protects it.

An independent brand design agency. We draw logos and identity systems, and write the rules that keep them right everywhere you put them.

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Logos, identities, and the rules that hold them

The Studio

Small on purpose. Serious by default.

The studio stays small so the standard can stay high. The same process, the same care, whether it is a single mark or a full identity system.

When you hire XStudioz, you work with the people who actually draw. No account managers, no hand-offs, no templates dressed up as design. Every brief is read, questioned, and answered with work we are prepared to defend.

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The Brief

Every brand here started as an email.

Tell us what you’re building: the name, the audience, the ambition. We read every brief ourselves and reply with how we’d approach it, what it costs, and when you’ll have it. No forms, no middlemen. Just write.

inquire@xstudioz.com

The Archive

This page is the studio. The proof lives next door.

We keep this page quiet and the archive loud. Logofolio, brand identities, social kits and stationery. The full body of work lives at portfolio.xstudioz.com, and it is kept current.

portfolio.xstudioz.com Logofolio Brand Identity Social Media Kits Stationery Open the archive (opens in a new tab)

The Process

Four stages, the same every time.

  1. 01

    Brief

    Tell us what you’re building. We ask questions until we understand it as well as you do.

  2. 02

    Directions

    Distinct concepts, each with a point of view. Every one is presented in context, on the things you actually make.

  3. 03

    Refinement

    Focused rounds of revision until the mark sits exactly right. You’ll always know what changed and why.

  4. 04

    Delivery

    Vector masters, print-ready files and web exports. Packaged, named sensibly and explained in plain language.

Questions

Asked before every brief.

What is the difference between a logo and a brand identity?

A logo is one asset, a single mark. A brand identity is the system it sits inside: colour, typography, layout, imagery and voice, plus the rules that keep them consistent. A logo tells people who you are once. An identity keeps telling them, in every place you show up. The long version.

What files will I receive?

Vector masters in SVG, EPS and PDF, plus raster exports for the web and for presentations, a favicon set, and written usage rules. The vectors are the actual artwork; everything else is generated from them. If a designer gives you only PNGs, you do not own a usable logo. Which files, and why.

Do I own the work when it is finished?

Yes. Full ownership of the final work transfers to you in writing on final payment, source files included. It is worth checking everywhere else, because transfer is not automatic and paying an invoice is not the same as being given the rights.

Everything else people ask