About XStudioz | Independent Brand Design Agency

What XStudioz is

XStudioz is an independent brand design agency working remotely with founders worldwide. It designs logos, brand identity systems and brand guidelines, and you reach it by email at inquire@xstudioz.com.

The name is one word: XStudioz. The studio has no connection to the similarly named design companies you may find sitting beside it in a search result. It is independent, small, and owned by the people who do the work.

Three things make up most of that work. A custom logo is a single mark, drawn and refined until it holds at every size. Brand identity is the system around it: colour, typography, layout and voice. Brand guidelines are the document that keeps that system intact once other people start using it. Social media kits and stationery are drawn from the same system when a company needs them.

Finished work is not kept on this site. It lives at the XStudioz portfolio (opens in a new tab).

Why the studio stays small

Design studios usually grow in one direction: more people, and therefore more coordination between them. The person who read your brief stops being the person who draws the answer, a layer appears to carry messages between the two, and the work becomes whatever survives being passed along.

XStudioz is structured to avoid that. You brief the designer directly, and the questions that come back are theirs. The concepts you are shown were drawn by whoever is standing behind them, and they can say why the angle is 45° and not 40°, because they chose it. Nothing is outsourced.

There is an honest cost to this. A studio this size takes fewer projects at once than a larger one, and cannot absorb an urgent deadline by adding people to it. If your date is fixed and close, say so in the first email. Not the fourth.

Freelancer, studio or agency

A freelance designer is one person you hire directly. A studio is a small group who draw the work themselves, so you get more range than one person and still speak to whoever holds the pen. An agency is a team, which covers more ground than any one designer can. At the larger end it splits strategy, account handling and production into separate roles, and the person you brief is often not the person who designs.

All three are sold under the same words, and each is right for something. A freelancer makes sense when you already know what needs making. A big agency earns its overhead when a project spans many disciplines at once and the coordination is itself the hard part. XStudioz is an agency that kept the studio habits. There is a team here, with the range to carry a whole identity system, and the person you brief is still the person who draws.

We also take work through our Fiverr profile (opens in a new tab), where clients in the United Kingdom, the United States, France and Canada have left more than 1,600 reviews. Whichever way you come to us, the same people do the work.

What the studio believes

A brand is a system before it is a picture. A mark on its own answers one question; the rules around it answer the thousand that come afterwards, made by people who were not in the room when it was designed. That is the real difference between a logo and an identity.

This website is the argument. It is built as the studio’s own brand manual: numbered sections, a running folio, hairlines where another site would put boxes. The construction diagram on the cover shows the 45° geometry, the rounded outer terminals, and the single notch that breaks the symmetry deliberately. Every rule, arrow and movement here derives from those three decisions.

Two smaller convictions follow. Concepts are presented in context and argued for: choosing is the studio’s job as much as drawing is. You will not be handed a contact sheet of thumbnails to pick from. And ownership of the final work transfers to you in writing on final payment, source files included, because a brand you cannot edit is one you are renting.

Who XStudioz works with

This is a good fit if:

You are naming or renaming a company and intend the brand to outlast its first year.
You have a mark that no longer matches the company you have become.
You want the reasoning as well as the artwork, so you can defend the choice to a board or your own team.
You are somewhere else in the world and comfortable working in writing.

It is a poor fit if:

You want the cheapest available option. That market is well served, and XStudioz is not competing in it.
You have already decided what should be drawn and only need someone to produce it.
You need a large volume of options so that a group can vote on them.

We would rather say that now than take a project that was never going to work. If you are not sure which describes you, write anyway and set out the situation.

How to start

Write to inquire@xstudioz.com and describe what you are building: the name, the audience, and what the company is meant to stand for. The reply comes from the person who would do the work.

Scope is fixed and quoted per project from that brief. There is no price list here, because no two briefs are the same size and a number invented before reading yours would only be wrong. From there the project runs through four stages: brief, directions, refinement, delivery. All four are set out in full on the process page.

Common questions

What does XStudioz do?

XStudioz is an independent brand design agency. It designs logos, brand identity systems and brand guidelines for founders and growing companies, and works remotely with clients worldwide.

Social media kits and stationery are drawn from the same system when a company needs them. Every project starts with an email to inquire@xstudioz.com.

What is the difference between a freelance designer, a studio and an agency?

A freelance designer is one person you hire directly. A studio is a small group who draw the work themselves, so you get more range than one person and still speak to whoever holds the pen.

An agency is a team, and at the larger end it splits strategy, account handling and production into separate roles, so the person you brief is often not the person who designs. XStudioz is an agency that kept the studio habits. There is a team behind the work, and the person you brief is the person who draws.

Can I work with XStudioz from a different country or timezone?

Yes. XStudioz is remote and works with founders worldwide. Briefs, reviews and delivery all happen over email, so nobody has to be awake at the same time as anyone else.

Written feedback also leaves the reasoning on record, which is worth more three months later than a call nobody wrote down.

What if XStudioz has never worked in my industry?

It rarely matters. Sector experience mostly buys familiarity with the conventions of a category, and familiarity is what makes companies in a category look alike. The work depends on the brief.

Some sectors do carry real constraints: regulated packaging, safety marking, an existing parent-brand system. Say so in the brief, because those shape the work far more than industry familiarity does.

All questions about working with us

XStudioz is small on purpose.